Character Coaching
The most impactful work we do is in our Character Coaching program. Character Coaches are the engines that drive our impact on the next generation. These specially trained men and women come alongside a team for the long haul, deeply investing in the character development of both the coaches and the players. We hear stories of inspiring life-change coming out of these relationships cultivated with coaches and student-athletes.
Our goal is to impact more coaches and athletes, by training and resourcing new Character Coaches, and embedding them within programs across the nation. In the 2023-2024 basketball season, there were 167 college basketball programs being served by a Character Coach. These individuals were dedicated to supporting and strengthening the character and core values of coaches and players.
According to coaches, there are incredible benefits to be gained by a program that has a Character Coach. Here is what coaches with Character Coaches are saying:
What Other Coaches Are Saying
Here’s what coaches are saying about their experiences with having a Character Coach.
“Having a Nations of Coaches Character Coach adds immense value to our basketball program by fostering a culture of integrity, teamwork, and personal development.”
– Head Coach
“The Character Coach serves as a crucial partner in reinforcing the values and principles we aim to instill in our team. Their presence provides an additional layer of support for our players, allowing the coaching staff to focus more on strategy and performance.”
– Head Coach
“Having a Character Coach is a constant reminder of my greater purpose. It helps to keep me grounded in letting the main thing continue to be the main thing. It causes a perspective shift when things get off track.”
– Head Coach
“Words cannot express my gratitude for you [Character Coach] and what you have done for me and the program over the years. I appreciate it so much.”
– Head Coach